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    Insights & Strategy

    Insights & Strategies

    Actionable strategies, proven frameworks, and expert insights for building a thriving consulting business.

    The Power of Interesting: How One LinkedIn Scroll Led to an $18K Project
    Business Development
    February 2024
    10 min read

    The Power of Interesting: How One LinkedIn Scroll Led to an $18K Project

    Being truly present in your marketplace creates opportunities that automation will never find. Here's how one LinkedIn scroll led to an $18,000 consulting project.

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    How to Create a Personal Knowledge Management System for Consulting Success
    Productivity
    March 2024
    8 min read

    How to Create a Personal Knowledge Management System for Consulting Success

    Consultants are in the knowledge game. Learn how to organize, analyze, and synthesize information to create your distinct point of view.

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    A Proactive Framework for B2B Consultants to Get 5 Clients in 90 Days
    Business Development
    January 2025
    12 min read

    A Proactive Framework for B2B Consultants to Get 5 Clients in 90 Days

    A four-part framework that actually works for getting consulting clients without feeling sleazy or desperate.

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    How to Get Consulting Leads from LinkedIn AI Articles
    Lead Generation
    November 2024
    7 min read

    How to Get Consulting Leads from LinkedIn AI Articles

    A unique way to leverage LinkedIn AI articles to get your expertise on the first page of Google and generate consulting leads.

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    The Broken Promise of Consulting Marketing: Why the Old Methods Are Failing
    Marketing
    December 2024
    15 min read

    The Broken Promise of Consulting Marketing: Why the Old Methods Are Failing

    Is your consulting firm stuck in the feast or famine cycle? Here's why the referral myth, content hamster wheel, and digital marketing disconnect are failing you.

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    Meeting Productisation: How to Make Prospects Say YES to First Meetings
    Sales
    October 2024
    9 min read

    Meeting Productisation: How to Make Prospects Say YES to First Meetings

    Transform your first meetings into a product prospects can't resist. Learn how to create perceived value that makes saying yes inevitable.

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    The 5-Client Sprint: A No-Nonsense Guide to Mining Your Warm Network
    Business Development
    January 2025
    11 min read

    The 5-Client Sprint: A No-Nonsense Guide to Mining Your Warm Network

    A refreshingly direct outreach playbook to win 5 new clients in 2-5 months using your existing network. No funnels, no content marathons, no ad spend.

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    The Simple 6-Step Sales Process to Creating an Unlimited Supply of B2B Prospects
    Lead Generation
    September 2024
    13 min read

    The Simple 6-Step Sales Process to Creating an Unlimited Supply of B2B Prospects

    Learn how to dictate any number of high-quality first meetings you want with your dream prospects each month using this proven system.

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    The Secret to Quick Wins: Why You Should Chase Whale Projects, Not Sharks
    Strategy
    August 2024
    9 min read

    The Secret to Quick Wins: Why You Should Chase Whale Projects, Not Sharks

    Stop trying to create demand where none exists. Learn why whale projects deliver quick wins while shark projects drain your energy.

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    Clarity Laser Coaching: Build a Predictable Client-Getting System
    Coaching
    January 2025
    6 min read

    Clarity Laser Coaching: Build a Predictable Client-Getting System

    Unlimited 15-minute coaching sessions for one year. Build a predictable business development system to get consulting clients without the traditional time commitment.

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    Are You Solving Problems Too Early?
    Sales
    March 17, 2025
    7 min read

    Are You Solving Problems Too Early?

    Your hard-earned expertise could be sabotaging your consulting practice. The better you are at solving problems, the more likely you're undervaluing your services.

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    Growth Strategies for Boutique Consultancies in the AI Era
    Marketing
    March 10, 2025
    8 min read

    Growth Strategies for Boutique Consultancies in the AI Era

    The consulting landscape is undergoing a seismic shift. AI is eating the low-end, clients distrust big firms, and boutique consultancies have a golden opportunity.

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    The Shoes-Off Principle: The Client Respect Strategy That Wins Business
    Sales
    March 5, 2025
    6 min read

    The Shoes-Off Principle: The Client Respect Strategy That Wins Business

    A simple renovation observation revealed why some consultants consistently win business while others struggle - it all comes down to demonstrating respect before expertise.

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    Your Consulting Business Needs An Offer Framework
    Sales
    February 28, 2025
    5 min read

    Your Consulting Business Needs An Offer Framework

    One of the critical elements in consulting success is how well-crafted and compelling your offers are. Here are four proven frameworks to package your expertise.

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    What Happens When Smart Consultants Play Small
    Mindset
    February 20, 2025
    6 min read

    What Happens When Smart Consultants Play Small

    You stare at your calendar. Another week. No consults booked. You built an expert business, but you're stuck inside a freelancer model.

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    This Sounds Great, But We Don't Need It Right Now
    Sales
    February 15, 2025
    7 min read

    This Sounds Great, But We Don't Need It Right Now

    You pitch your solution to nodding heads, then hear the dreaded line. Learn how Client Insight Interviews transform this frustrating scenario.

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    Consultants: Stop Treating Chronic Problems Like Crises
    Marketing
    February 10, 2025
    5 min read

    Consultants: Stop Treating Chronic Problems Like Crises

    When your workload has got in the way and work is drying up, you suddenly get a rocket. But massive action isn't the answer for long-term challenges.

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    The 80/20 Rule of Selling Consulting Services
    Sales
    February 5, 2025
    6 min read

    The 80/20 Rule of Selling Consulting Services

    Ever sit across from a potential client who couldn't grasp your unique consulting approach? What if being too innovative is your biggest obstacle to growth?

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    Get Consulting Clients Quickly (Quick Wins Sprint)
    Marketing
    January 30, 2025
    5 min read

    Get Consulting Clients Quickly (Quick Wins Sprint)

    Ready to unlock the hidden goldmine in your network? Join the Four-Step Quick Wins Sprint and discover how to turn contacts into contracts.

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    How to Turn 1 Consulting Client into 5
    Marketing
    January 20, 2025
    6 min read

    How to Turn 1 Consulting Client into 5

    Many consultants finish a successful project and immediately hunt for new clients. Learn how to turn one client into five like clockwork.

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    Selling to People's Self-Interests to Get Consulting Clients
    Sales Strategy
    February 15, 2024
    5 min read

    Selling to People's Self-Interests to Get Consulting Clients

    Understanding the real drivers behind B2B purchasing decisions goes beyond individual self-interest. Learn the three key profiles star consultants build relationships with.

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    The Brutal Truth About Why Your Consulting Business Development Isn't Working
    Business Development
    March 12, 2025
    12 min read

    The Brutal Truth About Why Your Consulting Business Development Isn't Working

    Elite consultants with flawless methodologies are struggling while 'average' consultants book solid. The missing 20% that no one talks about: energetic visibility.

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    Maturity Models Sell Better Than Time: The Future of Consulting
    Consulting
    February 28, 2025
    10 min read

    Maturity Models Sell Better Than Time: The Future of Consulting

    Gone are the days of lengthy analysis phases. Today's clients demand speed and clarity. Learn how to productise your expertise through maturity models and frameworks.

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    I Was Cold Pitched in a DM on LinkedIn - Here's The Lesson
    Sales Strategy
    November 8, 2024
    6 min read

    I Was Cold Pitched in a DM on LinkedIn - Here's The Lesson

    A valuable lesson from a LinkedIn cold pitch about making more sales. Learn the SPIR formula to move from conversation to meaningful conversion.

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    An Interview with John Howard: Partner at Garwood Growth
    Interview
    January 22, 2025
    8 min read

    An Interview with John Howard: Partner at Garwood Growth

    John Howard shares insights on building trust, systematic networking, and transitioning founder-led businesses to structured, scalable operations in professional services.

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    Stop Reinventing the Wheel: Build Your Consulting Offer Stacks
    Strategy
    October 15, 2024
    7 min read

    Stop Reinventing the Wheel: Build Your Consulting Offer Stacks

    Without standardised offer stacks, each conversation feels like starting from scratch. Learn how to build aligned offer stacks focused on conversion at each stage.

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    How You Can Turn 1 Consulting Client into 10 Using The Bullseye Method
    Marketing
    September 18, 2024
    8 min read

    How You Can Turn 1 Consulting Client into 10 Using The Bullseye Method

    Your successful client projects aren't just achievements – they're keys that can unlock doors to dozens of new opportunities. Learn the systematic Bullseye Method.

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    The Offer Analyzer: How to Create Compelling Consulting Offers That Convert
    Strategy
    March 5, 2025
    9 min read

    The Offer Analyzer: How to Create Compelling Consulting Offers That Convert

    Are your consulting offers falling flat? Learn the Offer Analyzer framework to create offers that clients immediately understand and want to buy.

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    How I Got My First Consulting Client: A Journey of Reinvention and Chance
    Personal Story
    December 3, 2024
    6 min read

    How I Got My First Consulting Client: A Journey of Reinvention and Chance

    Reinvention is a common theme among consultants. Learn how a chance Twitter encounter led to my first consulting client and shaped my career.

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    LinkedIn Sales Navigator Mastery for Consultants
    Tools & Resources
    March 18, 2025
    2 min read

    LinkedIn Sales Navigator Mastery for Consultants

    Your step-by-step system for using LinkedIn Sales Navigator to identify, profile, engage and be seen as the trusted advisor to your ideal clients.

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    I Built the Thing I Couldn't Find
    Business Development
    December 12, 2025
    6 min read

    I Built the Thing I Couldn't Find

    Fifteen years of working with consultants and I see the same story every time. Brilliant at delivery. Paralysed by business development. So I built something to fix it.

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    The SAY/DO Principle and How It Can Help You Win
    Business Development
    November 27, 2025
    7 min read

    The SAY/DO Principle and How It Can Help You Win

    The SAY/DO principle is grounded in decades of behavioural science. When you consistently do what you promise, everything changes — for your clients and your own self-worth.

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    How To Use Interviews & Green Light Selling To Create Consulting Opportunities
    Sales
    August 15, 2025
    8 min read

    How To Use Interviews & Green Light Selling To Create Consulting Opportunities

    Stop inventing demand — step into green-lit projects and win revenue faster. Green Light Selling changes the entire dynamic of consulting business development.

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    Why Buyer Priorities Feel Impossible Right Now And The Shortcut to Real Conversations
    Sales
    June 18, 2025
    9 min read

    Why Buyer Priorities Feel Impossible Right Now And The Shortcut to Real Conversations

    In today's uncertain market, your target market is changing virtually everyday. The shortcut? Green-light projects and Client Insight Interviews.

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    You're Sitting On A Goldmine Of Untapped Conversations And Opportunity
    Business Development
    May 22, 2025
    6 min read

    You're Sitting On A Goldmine Of Untapped Conversations And Opportunity

    If you're a solo or boutique consultant, you've tried every tactic under the sun — and yet your calendar stays stubbornly empty. Here's how to spark 30+ real conversations.

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    Productized Consulting and Intrinsic Motivation: A Conversation with Jesse Hopps
    Podcast
    February 27, 2025
    15 min read

    Productized Consulting and Intrinsic Motivation: A Conversation with Jesse Hopps

    Jesse Hopps of Demand Metric shares insights on productizing consulting solutions, understanding human psychology, and why big consulting firms often fail to deliver on execution.

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    Building a Consultancy on Relationships and Reputation: Insights from Chris Nichols
    Podcast
    February 18, 2025
    12 min read

    Building a Consultancy on Relationships and Reputation: Insights from Chris Nichols

    Chris Nichols of GameShift shares how they built an award-winning consultancy named in the FT's Best UK Consultancies for 8 consecutive years — without ever trying to sell.

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    From Blogs to Big Clients: Richard Millington's Consultancy Journey
    Podcast
    February 6, 2025
    14 min read

    From Blogs to Big Clients: Richard Millington's Consultancy Journey

    Richard Millington of FeverBee shares how strategic content creation built a consultancy generating over £6 million working with the world's largest companies.

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    Tom Froggatt on the Power of Podcasting: How He Added Up To £1.2M in Revenue
    Podcast
    January 16, 2025
    10 min read

    Tom Froggatt on the Power of Podcasting: How He Added Up To £1.2M in Revenue

    Tom Froggatt from Singular Biotech shares how his podcast became a powerful growth engine generating up to £1.2 million in revenue for his consulting business.

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    Executive Insight Session

    £250K+ Is Hiding in Your Existing Client Base

    How top boutique consultancies surface untapped revenue inside existing clients, past projects, and dormant relationships.

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