A Business Development Engine Without Hiring Full-Time
Your Dedicated Revenue Lead, Embedded Fractionally
Boutique consulting firms don't need a bloated business development department. They need someone who can build inbound and outbound systems, accelerate them with AI, and deliver consistent, high-quality deal flow.
Join the WaitlistYou've Outgrown Randomness. You Haven't Yet Rebuilt for Growth.
If you're still the primary source of leads, deals, and proposals, your growth is fragile. And the landscape has shifted. Your buyers are using AI to research, compare, and shortlist before you even know they're looking.
Meanwhile, revenue is hiding in plain sight: existing clients you're not expanding, opportunities you've given up on too early, and a professional network you're not systematically activating.
Consulting firms between £500K and £10M hit the same bottleneck: no embedded BD function. When delivery is heavy, sales stop. When sales ramp up, delivery suffers. The firms pulling ahead right now are the ones using AI to run BD consistently, even during peak delivery.
You don't need another strategy session. You need someone to capture that untapped revenue and build a system that keeps it flowing. That's what our FBDD model does.
Why Fractional BD Works
Plenty of people will talk strategy. You need someone who brings strategic rigour and rolls up their sleeves to execute, using AI to compress what used to take months into weeks.
Positioning and Messaging built for your niche and pricing power
Offer Design that makes saying yes easy for the right clients
Repeatable BD Campaigns across inbound, outbound, referrals, partnerships and warm channels
AI-Accelerated Prospecting to identify, qualify, and engage the right buyers faster than manual methods
Process Optimisation so you're never guessing what's working
Team Enablement to embed the system beyond one person
Consistency, Not Chaos
You'll finally step out of the reactive revenue loop and into a model where:
Your pipeline is built systematically
You're not responsible for every proposal or first call
Revenue becomes predictable, with fewer surprises
Growth doesn't mean doing more yourself
Our Process
Position & Prioritise
Deep dive into your market, offers and positioning. Identify quick wins in existing clients, stalled deals, and your network.
Build Your Revenue Engine
Design inbound and outbound BD campaigns. Deploy AI tools for research, targeting, and personalised outreach at scale.
Execute, Iterate, Embed
Launch, test and optimise campaigns. Transfer knowledge, processes, and AI workflows into your internal team.
Fractional vs Alternatives
| Feature | Fractional BD | Full-Time Hire | Agency |
|---|---|---|---|
| Strategic BD direction | ✕ | ||
| Hands-on execution | |||
| Industry specialisation | ✕ | ✕ | |
| AI-powered BD tooling | ✕ | ✕ | |
| Inbound + outbound campaigns | ✕ | ||
| Cost efficiency | ✕ | ||
| Knowledge transfer | ✕ | ✕ | |
| Scalable commitment | ✕ | ||
| Embedded in your team | ✕ |
Real Results. Real Numbers.
15-20
conversations/month
£170K
in 2 months
Predictable
lead flow
The Challenge
3-4 first conversations a month, with unpredictable inflow and no system behind it.
What We Did
Built a proactive BD engine with AI-accelerated outreach into latent demand inside his existing network.
The Result
15-20 quality conversations a month, faster closes, and hundreds of thousands added to long-term consultancy value.
"We went from 3-4 first conversations a month to 15-20. Each one better quality, and a faster close. This work added hundreds of thousands to our long-term value."
Andrew Diplock
Sold Consultancy, now NED
The Challenge
Strong delivery, no repeatable way to generate new client conversations. Felt he understood his buyers but pipeline said otherwise.
What We Did
Rebuilt the buyer picture, sharpened the offer, and ran outbound that matched the new message.
The Result
Over £170,000 in new client revenue inside 60 days, with a clear, confident position he can repeat.
"Generated over £170,000 in 2 months. I thought I understood my buyers. I didn't. The system gave me clarity, confidence and an offer they said yes to."
Dr Peter Williams
Corporate Consultant
The Challenge
Lead flow swung between feast and famine, dragging revenue and forward planning with it.
What We Did
Installed a steady-state lead engine sized to his consultancy, with a repeatable inflow he can plan around.
The Result
Predictable, ongoing inflow of qualified conversations, replacing the unpredictability that had defined his year.
"As coaches and independent consultants we all like to think of our businesses as unique. However the one constant we all need is a predictable steady inflow of new client leads to convert. Peter takes the unpredictability out of that need."
Roy Ripper
Consultant To Recruiters
Tailored for Firms Like Yours
A working business development function, fractionally led, professionally implemented, producing results in weeks.
Specialised in £500K to £10M boutique consultancies
AI-enabled research, targeting, and outreach baked into every campaign from day one
Works alongside your delivery team without disrupting quality or professionalism
Inbound and outbound systems running in parallel so you're not reliant on a single channel
No fluff, just qualified leads, cleaner sales ops, and measurable momentum
Common Questions
Let's Talk Growth.
The Predictable Kind
I work with a small number of consultancies at a time. Join the waitlist and I'll let you know when the next FBDD slot opens.
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